Xavier Martínez Serra
Member

Diploma in Marketing Management from the EADA and an MBA in Business Management and Administration from the IAD.

He is currently the owner and Chair of the holding company MASERGRUP S.L, which includes the companies Tecnol S.A., Fruselva S.A. and Vermuts Miró S.A., among others.

His extensive business career includes the creation of the company TQ Tecnol S.A. in 1997.

In 2007, he acquired the fruit juice production plant PAGO Fruchtsäfte S.L., transforming it into GLOBAL FRUSELVA ETVE S.A., of which he is the 100% owner, and which currently has three production plants located in Colombia, Chile and Spain, specialising in the co-manufacturing of nutritional foods and Premium Quality baby food.

In 2023, the company COSTA CONCENTRADOS LEVANTINOS S.L. joined the group, incorporating the company into the world of vegetable drinks.

He is currently a member of the Board of Trustees of Fundación Barça, patron of Fundación El Círcol de Reus, patron of Fundación Teatre Fortuny de Reus and patron of the New Art Foundation.